Search Engine Marketing (SEM)

Did you know that most online sessions begin with a search? Search engine marketing (SEM), also known as pay-per-click (PPC), displays your ad to consumers who are actively looking for a particular product or service, positioning your brand as the answer they’re seeking. When done right, SEM is the most effective and efficient form of advertising available today.

SEM is much more than a Google Ads campaign.

Google AdWords, the online advertising platform that first launched in 2000, brought search engine marketing to the mainstream. Now known as Google Ads, it has exploded beyond its original results-page boundaries, with more ways to target consumers than ever before.

At enCOMPASS Advertising Agency, we take full advantage of everything that Google Ads has to offer. And as a Google Premier SMB Partner, with nearly one million campaigns run, we know what works.

SEM with enCOMPASS is not only about where we run your ads, but how we handle your campaign from the initial onboarding call to the monthly campaign report.

google local services ads (LSAs)

Google Local Services Ads (LSAs) help service-based businesses appear at the very top of Google Search when customers are actively looking for local help. These pay-per-lead ads display your business name, reviews, and “Google Guaranteed” badge—boosting visibility and trust. With LSAs, you only pay when a customer contacts you, making them one of the most cost-effective ways to generate local leads.

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google shopping ads

Google Shopping ads help eCommerce businesses promote their products directly within Google Search with image-rich, data-driven listings that drive clicks and conversions. These ads pull directly from your product feed, displaying key information like price, availability, and reviews. With local inventory ads (LIAs), a type of Google Shopping ad, you can also display in-stock items to users searching nearby your location to help drive in-store sales.

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google vehicle ads

Google vehicle ads, formerly known as vehicle listing ads (VLAs), are a powerful tool for automotive dealerships to showcase their live inventory directly on Google Search and other Google properties. These image-rich ads display key details, such as make, model, price, mileage, and location, helping shoppers easily browse and compare vehicles without leaving the search results. By connecting to your dealership's inventory feed, vehicle ads drive more qualified traffic and improve lead quality for high-intent buyers.

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SEM with enCOMPASS includes all of this and more:

Keyword Discovery & Customization

Determining the most appropriate keyword terms & ad groups; raising bids on high-performing keywords to boost conversions

Budget Discovery

Examining the volume of searches in our client’s industry to determine the appropriate monthly budget; providing a 3-tier budget recommendation

Geographic Targeting

Utilizing two-tier geographic targeting, as needed, to capture the most relevant searches for your business

Ad Copy & Multi-Publisher Strategy

Researching & writing a variety of keyword-dense headlines & descriptions; targeting 98% of the search engines available

Exclusive IMI Call Analytics

Listening to, categorizing, & commenting on every phone call that is generated through the SEM campaign; flagging calls that may be missed opportunities

Ongoing Management

Monitoring the campaign & providing 24/7 access to our clients with our proprietary IMI Dashboard; summarizing each cycle’s results with the IMI DIVE Report

Our IMI Dashboard provides 24/7 campaign monitoring.

Our IMI Dashboard allows us to run the most efficient SEM campaigns for any industry. Using the latest tracking technology, we are able to monitor exactly what happens after a user clicks on your ad, allowing us to focus solely on keywords that lead to conversions. Our intelligent tracking monitors the ad’s performance not just at Google, but ALL paid search platforms, including Yahoo. Plus, you’ll have 24/7 access to the campaign’s data.

Track your ROI with enCOMPASS.

When you run an SEM campaign with enCOMPASS, we target 98% of the search engines that are available today, including mobile search. That means that wherever users are searching for you—Google, Bing, and Yahoo!, or search directories like Superpages and Citysearch—we have you covered. Plus, with our IMI Dashboard, we utilize intelligent tracking to determine which publishers are converting best for your campaign.

For all of those reasons and more, we are confident that we can bring you more customers and track your return on investment (ROI) like you’ve never seen before! Contact us today to get started.

Ready to grow your business?

There's more to explore.

Have we piqued your interest, and you want to learn more? While you can reach out to us anytime, we understand that you may want to do some additional digging on your own. Check out our resources below to stay up-to-date on the latest digital marketing insights, to see how we’ve helped our clients grow their businesses, and to learn more about how our IMI Dashboard can benefit you.

Read Latest Insights

See Success Stories

Check Out the IMI Dashboard

Let’s get started.

Are you ready to market your business confidently with an expert partner who cares about your success? Start feeling supported, and reach out to us today. We look forward to providing you with a turn-key strategy that will grow your business!

Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

Gary Porter

Automotive

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

Jason Ramsey

Hair Restoration

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

Gary Long

Hair Restoration

Great organization that we have partnered with for years to manage our PPC, SEO, redirects, geofencing, and more! Always quick and responsive, always helpful. I highly recommend enCOMPASS to anyone looking for an outside digital advertising/marketing planning agency to support your growing business.

Sean Paprocki

Trailer Dealer

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

Christine Pusateri

Hair Restoration

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

Jaime Daniell

Recruiting & Staffing

The enCOMPASS team is exceptionally thoughtful and dedicated to helping our brand succeed. I've worked with a lot of agencies throughout my career, and none have taken the time to really explain initiatives and efforts in a way that I can understand. They truly speak to the customer with their best interest at heart.

Katie Harton

Financial Services

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

James Blakey

Financial Services