Digital Audio Advertising

Digital audio is an umbrella term for all audio that is consumed digitally. As technology advances, users are shifting away from traditional broadcast radio and consuming their audio digitally on an on-demand basis. Current studies show that more than 1 in 2 Americans stream audio digitally on a weekly basis. Digital audio can include streaming music, like Pandora or Spotify, as well as podcasts. Traditional AM/FM stations even offer streaming services via various apps.

The growth of digital audio.

Though traditional radio still has its purposes, digital audio is increasing in popularity. Today’s vehicles have better technology to accommodate them, and users prefer to choose what they listen to and when they listen to it. Digital audio has an online presence 24/7 since it can be consumed via smartphones, tablets, smart speakers and more. Data shows that over 79% of users 18-49 are listening to digital audio and over 44% of consumers listen to digital audio in their vehicle.

Digital Audio vs Traditional Radio

Digital audio differs from traditional radio in many ways. Rather than purchasing ads on a station based on the demographics of the audience, digital audio allows advertisers to target users no matter what they are listening to. Demographics like age and gender, geography, in-market audience segments, and household income are just some of the ways you can target your ads with digital audio. You no longer need to purchase a specific channel and hope your audience is listening. With digital audio, every impression is reaching your target audience.

Digital audio advertising with enCOMPASS Agency:

Digital Audio Advertising Custom Audiences

Utilizing highly targeted audience segments (based on gender, age, geo location, purchase history, interests, etc.) to reach users most likely to convert

Digital Audio Advertising Advanced Geo-Targeting

Focusing on the geographic areas most important to your business; serving ads based on country, state, designated market area (DMA), county, or specific zip codes

Digital Audio Advertising Amplified Reach

Reaching your audience by serving them ads digitally, wherever they are listening; combining traditional radio with digital radio to amplify your overall reach

Delivering less frequent & more personalized ads to users, keeping them more engaged than they’d be with traditional radio advertising

Digital Audio Advertising Programmatic Approach

Buying ads based on the users that we want to target; shifting budget around from platform to platform to reach the most engaged audience no matter where they are listening

Digital Audio Advertising Detailed Reporting

Measuring who heard your ad & what happened when it played; metrics include click-through rate (CTR), overall unique reach, average frequency, & more

Magnify your message with digital audio.

Like all our digital marketing solutions, digital audio at enCOMPASS Agency is driven by our Interactive Marketing Intelligence^® (IMI). By using a programmatic approach, we eliminate wasted resources and magnify your message to the most desirable listeners. We customize every campaign to fit the needs and goals of each client.

Need help with your digital audio buying? Contact us for help being heard in the right places by the right people.

Ready to grow your business?

There's more to explore.

Have we piqued your interest, and you want to learn more? While you can reach out to us anytime, we understand that you may want to do some additional digging on your own. Check out our resources below to stay up-to-date on the latest digital marketing insights, to see how we’ve helped our clients grow their businesses, and to learn more about how our IMI Dashboard can benefit you.

Read Latest Insights

See Success Stories

Check Out the IMI Dashboard

Let’s get started.

Are you ready to market your business confidently with an expert partner who cares about your success? Start feeling supported, and reach out to us today. We look forward to providing you with a turn-key strategy that will grow your business!

Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

Gary Porter

Automotive

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

Jason Ramsey

Hair Restoration

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

Gary Long

Hair Restoration

Great organization that we have partnered with for years to manage our PPC, SEO, redirects, geofencing, and more! Always quick and responsive, always helpful. I highly recommend enCOMPASS to anyone looking for an outside digital advertising/marketing planning agency to support your growing business.

Sean Paprocki

Trailer Dealer

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

Christine Pusateri

Hair Restoration

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

Jaime Daniell

Recruiting & Staffing

The enCOMPASS team is exceptionally thoughtful and dedicated to helping our brand succeed. I've worked with a lot of agencies throughout my career, and none have taken the time to really explain initiatives and efforts in a way that I can understand. They truly speak to the customer with their best interest at heart.

Katie Harton

Financial Services

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

James Blakey

Financial Services

The growth of digital audio.

Digital Audio vs Traditional Radio

Digital audio advertising with enCOMPASS Agency:

Magnify your message with digital audio.

Ready to grow your business?

There's more to explore.

Read Latest Insights

See Success Stories

Check Out the IMI Dashboard

Let’s get started.

Your wins are ours, too.

I trust enCOMPASS Agency completely! They are true partners and have helped to increase our sales every year we have worked together. There is no other digital marketing company around that can provide the all-encompassing expertise and dedication like they have.

We've worked with dozens of advertising firms over the years and none have been as good as enCOMPASS. Regardless of who we work with, the attention to detail and customer service never changes. Their strategies are sound and their execution is professional.

I can tell you our experience with enCOMPASS has been an absolute game-changer. In the 8 years we’ve worked with enCOMPASS, their great design team has built us not one, but two award-winning websites. Our business has more than doubled our previous 16 years combined.

What a pleasure they are to work with!!! It’s a wonderful feeling to be heard! Everything I had asked them to do was done! Ali is always there to answer my questions and concerns. It was a great business decision. Use them!!

enCOMPASS is the strategic partner I've always wanted. Since we started working with them our business has grown to a whole new level. We are getting inquiries from companies who never noticed us before. They have made marketing turn-key for us, which allows me to focus on the business.

The team at enCOMPASS Advertising have met our companies needs and contributed greatly to our growth and clarity of message. They are consistently great thought partners. Follow through and customer service are exceptional.

enCOMPASS Advertising Agency